The Hug Alliance is comprised of purpose-driven, like-minded people and organizations who know and honor the importance of human connection, compassion-based peaceful living via the simple yet profound act of hugging. The Hug Alliance shines light on today’s heart-centered lifestyles, businesses, educational models and conscious parenting.
The Hug Alliance founders, Rick Morrison and his young daughter, Shana, are also co-authors of The Hug Store children’s book, a touching story about family values, self-awareness and personal empowerment. They intend to make a big & positive difference in the world. Through the lens of The Hug Store Book & Curriculum, Shana & Rick, along with other Hug Alliance members will be showcasing new, enlightened perspectives on 21st century family living, what drives our decision-making and how broader awareness and inner reflection can actually enhance daily experiences.